Category Archive: Marketing and Promotion

Sep 14

Michael “The Situation” Sorrentino Partners With Community Ambassadors to Show the Reality of Opioid Prescription Painkiller Addiction and Motivate Americans Battling the Disease to “Reset Reality”

Michael “The Situation” Sorrentino helped launch a new public health initiative titled “Reset Reality” designed to increase knowledge and understanding of the prevalence, science and treatment of opioid prescription painkiller addiction  –  a condition he personally struggled with until finally seeking help in 2012. Working in partnership with Reckitt Benckiser Pharmaceuticals Inc. and community ambassadors …

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Sep 13

Aetna Collaborates With CVS Caremark And Dovetail Health To Help Members Manage Their Prescriptions

Aetna announced today a new pilot program called the Aetna Rx Home Success ProgramSM. Supported by CVS Caremark (NYSE: CVS), theAetna Rx Home Success Program works with CVS Caremark pharmacists and Dovetail Health to support Aetna members who are taking multiple medications. The program helps members manage their health through personal support from a pharmacist – …

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